It's been a long time that we've been been working on this and VR hasn't taken over the world yet but it is showing up in a lot of surprising places. Just last week I was at the grocery store and I looked over and there was a gear VR on a poster for some immersive wine tasting experience or something which is very strange thing that four years ago we probably would not have predicted that we'd be seeing it in those sorts of circumstances. However, there still is this sense that you know maybe this year we are out of the heroic age of VR about shipping commercial you know consumer commercial VR out to people where the people that signed up for this bold new journey to go out and build these products that you know that hadn't been out before.
I am and some people expected it to be magic right off the bat that it would go out and they would be a strike a bolt of lightning and there would be this huge amount of success but the truth is we're product competing against hundreds of other very good products and very finely tuned products and it's gonna take a whole lot of work to to kind of reach that level of success but I do think I'm optimistic in so many ways and much of what makes me optimistic about VR now is that it actually feels like all of the pieces, all of the ingredients that we need are already really here they're just not stir cooked and seasoned exactly how they need to be when we look at the fact that we have over two thousand applications I in our store and there are no there's a broad range of quality but there are some very good things that almost anybody should be able to find something good and interesting in the store and I look at and say Facebook is largely an advertising company we should be good at connecting people with the content and that they're going to enjoy but that's something that we're not doing a great job at yet but I think that there's huge room for us to improve that there's a lot more that we can do, and the fact that 360 media has probably exploded beyond anything I would have expected four years ago a lot of Facebook having 360 in the feed both eye photos and videos is huge the fact that we have thousands and thousands of high production quality 360 videos and millions and millions of 360 photos I am 360 photos are by far the most the most popular form of user-generated content for virtual reality or for immersive media and terminology wise I have tried to settle on using immersive media more often.
Whether it's 360 or 180 or stereo whether it's got 60 frames per second or narrower fields of view and I lump all of this together and just try to say you know immersive media is something that's better than looking at media on a flat screen and I think that there's enormous value that's already there that we're again just doing a poor job of exposing to people the fact that I make this comment a lot if you look into oculus video and you say I want to watch 360 videos you could be forgiven for thinking that there are only 80 videos as you page through sort of the top featured things not that there are thousands and thousands of them available just kind of waiting to be discovered so these are some of the things that I am you know that oculus should be doing a better job at and in our partners we do have some world-class brands like Netflix and minecraft that everybody in the world knows that that are on our platform and the web experience that we're providing is is getting pretty good and in many ways the web is the backstop for all of the apps that you don't have where there's a webpage or an application for practically anything that you could want to do.
It feels like the pieces are there and in many ways Samsung has been doing has done a better job at being user-focused and I feel oculus has in many ways when their applications first launched the original I am Samsung VR or milk VR as it was at the time or the Samsung Browser I was fairly critical of the initial applications I would look at them and say you know they should be doing this in a time warp layer this should be filtered better this wrong option is on here but I am you know they went they released version after version and we look over some time number of versions of later and Samsung had the number one application in VR for a while and I used that to berate a bunch of people.
We need to step up our game you know Samsung is out there listening to users doing what they want providing the features that that they actually find valuable while I think oculus has in many cases focused on we want to build the platform we want to build the infrastructure for some of these things but it's easy to kind of fall into a trap there and not judge yourself on value and impact to the users when you're saying well I'm building infrastructure that's going rely on somebody else to extract this value here so I do you know push oculus very much to to try and say well let's actually do things for our users not necessarily for our platform you know often I'm like in the voice of Tron we should fight for the users but many of our applications in the store got 2,000 plus applications but so many of them are stuck on sort of that first version like the original Samsung applications and they don't really get to the point of being able to be iterated on.